How can it help?
It depends on what you would like to accomplish. Here are a few examples:
You own a business and want to introduce yourself to potential customers. In addition to your website, brochures and other business collateral, your profile can be "printed" in various online directories, press releases and even some news-style outlets. In fact, because your profile is based on an objective interview and written as a journalistic narrative, it will draw interest from trade publications (online and print), and your local community publications, which are always in search of community-related content. You can contact the editors of these publications to find out whether they are interested, and then ask about their guidelines.
You have an online presence and you just want to give your friends and fans some more stuff to nibble on. You don't want to reveal everything about yourself - just enough to generate more interest and mystery. A profile can support your efforts, whether you are an unknown blogger, or all the rage in your online social network.
You participate in online dating. How cool would it be to send your potential match a link to an online publication that has a profile of you? The odds are in your favor!
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